RIP, the Press Release (1906-2010) -- and Long Live the Tweet

Legend has it that early PR man Ivy Ledbetter Lee issued the very first press release in 1906 on behalf of the Pennsylvania Railroad, after a derailed train plunged into a creek in Atlantic City, resulting in 53 passenger deaths; The New York Times printed it verbatim.

If the same thing happened today, we’d all be looking for @nytimes to RT @PennsylvaniaRR’s real-time spin.

Not sad to see it go.

(Source: soupsoup)

Reblogged from soupsoup 1 year ago19 ♥

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    Not sad to see it go.
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    No question. On a small scale, the Columbia Business School Events Committee is moving from primarily email-based...
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