RIP, the Press Release (1906-2010) -- and Long Live the Tweet
Legend has it that early PR man Ivy Ledbetter Lee issued the very first press release in 1906 on behalf of the Pennsylvania Railroad, after a derailed train plunged into a creek in Atlantic City, resulting in 53 passenger deaths; The New York Times printed it verbatim.
If the same thing happened today, we’d all be looking for @nytimes to RT @PennsylvaniaRR’s real-time spin.
Not sad to see it go.
(Source: soupsoup)
