Traditional Media Is Having A Field Day On Tumblr
“A big media website is kind of this formal, corporate space,” said Coatney, “in which interaction, if it happens at all, takes place on this really unequal arena. News sites present their stories, and then, at the most, maybe they’ll let their readers respond in a lesser space. Tumblr is a level playing field, and because of that you get a much better discussion and engagement with your readers, which is vital in building a community around your publication.”
