The Salvation Army Launches New Vision for SalvationArmy.ca
This is what I’ve been working on for the past 12 months. I’ll share some of the design process next week. Promise.
TOR - The Salvation Army is excited to announce a new vision for SalvationArmy.ca. For the past year, the Army has analyzed how the web communicates to the public and how visitors use it. The result is not a redesign, but a new means to enhance its features and the online experience for visitors.
SalvationArmy.ca now presents more images in a clutter-free environment and includes a special place for ‘Salvation Army TV’. More than 100 videos on YouTube highlight the work of The Salvation Army. Online visitors can access this library directly at SalvationArmy.ca
Most importantly, it’s easier than ever to support The Salvation Army through the ‘Giving Hope Online’ tool box. This allows visitors to donate online, sign-up to become a volunteer, make a tax-smart gift or register to follow us on Facebook.
“We are continuing our efforts to be in the forefront of new media communications and Web 2.0 tools,” says Graham D. Moore, Territorial Secretary for Public Relations and Development of The Salvation Army. “Over the next year we will be adding more features to engage our visitors and improve their online experience. We want to empower them with the ability to make a difference in their community, across Canada and around the world.”
