I couldn’t get a dinner reservation at the Bellagio for Valentine’s Day, so I took to Twitter. Within a few hours @BellagioLV responded and hooked me up. Luxury customer service in 2011.
This is why Twitter is worth $10 Billion.
I’m starting to think the new Gap logo was done horribly on purpose, in an effort to create a social media firestorm. The evidence…
- There was no press release issued from the Gap regarding the branding change.
- The new logo is just barely believable.
- The favicon logo on Gap’s website wasn’t changed (geek detail).
- The new logo wasn’t added to any of Gap’s social network channels (Twitter, Facebook etc.).
- After all the negative feedback on the new logo, they quickly posted this message on their Facebook page: “Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to… see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
- The new logo is really bad.
If my thinking on this is correct, it’s a risking move on Gap’s part. Create an online revolt, position their customers as heroes and stick with the original logo when they had no intention of ever changing it.
Either way, we’re talking about a brand that has been struggling to stay relevant. They need to take risks and it will be interesting to see if those risks pay off.
(Source: soupsoup)
I like this idea. Read the 19 other Ways Social Media Can Change the World That Bajillion Hits Just Made Up. via SoupSoup.
One of my favourite companies, Porter Airlines, on how to use Twitter to reach out to the your customers (in this case, I’m the customer).
“Twitter Isn’t “Over”, I’m Over It.” - John Mayer’s Thoughts on Twitter
Last week in Los Angeles I participated in a live Q&A as part of an ASCAP expo on songwriting. When the topic of Twitter came up, I explained my waning interest in it being part of my daily life. By no means do I think it’s over as a medium altogether, but I do think that the days of “Twitter: The Breakthrough” have passed, as has been and will continue to be the case for every online social network. It’s reached it’s cruising altitude, so to speak. Patterns and templates are emerging. The Twitter-bred syntax isn’t really doing it for me anymore.
And call me crazy, but I don’t think it’s the healthiest thing in the world to read scads of mentions/@replies and effectively open the floodgate of other people’s approval/disapproval. Finding out in 140 characters what a stranger has to say about you is like a mathematical equation without an established value of ‘x’. Who are you, stranger? What do you stand for? What do you like, and if it’s not me, then what does move you? What DO you look up to? Once I find that out, I’ll know how disappointed I should be.
This is where Tumblr comes in. It’s the future of social networking if your image of the future features intelligent discourse. I love reading other Tumblr users replies, because they’re thoughtful by virtue of the fact that if they’re not, they’ll bring the intellectual property value of their own blog down, and that’s a commodity on Tumblr.
This post is an experiment in itself. If you want to communicate me, open a Tumblr account, follow me, repost my blog and then add to it. I’ll follow you back. Agree or disagree, lionize or demonize, but for God’s sake, be original. You’ll have all the room in the world to do it now.
JM
John Mayer’s thoughts on Twitter are like a breath of The Fresh Prince of Bel-Air. Everyone is boxed into a 140 character tizzy and he flips the script and reverses his private school blazer.
Most Twitter users would give anything for John’s followers (over 3 million), not realizing the internet verbal abuse and social media stigma that would come with them. I’d be lying if I said I wasn’t one of them. Which is why I appreciate John’s unnecessary insight.
We’ve been spoiled by Mr. Mayer’s (and many others) willingness to open up. Instead of being thankful, we take the glimpse of the good life for granted. So, with that being said, I’ll take this opportunity to thank John, not only for Tweets and his Tumblr but for his music.
JW
P.S. John - If your reading this, I just started a small media company with a friend, Conversated Media. We’d love to assist with jazzing up your Tumblr blog and creating a seamless integration with your Twitter profile (sending your Tumblr posts to Twitter, etc.). I know shameless plug, but I thought I’d reach out to you before Seacrest gives you a hard time.
You can reach me at: jeremywatt@conversated.com. Looking forward to future Tumblr posts.
Oh boy. New Dork. This may be my theme song for 2010.
