The Next Step

Most of the items I post to this site fall under the category, ‘things I like or find interesting’. The quote above and below falls under that same category but worthy of an explanation.

I think the next step for graphic designers is to figure out how to meaningfully generate their own content…whether it’s writing or whether it’s music or film or whatever, I think it’s the natural growth, rather than just strictly working for a client all the time. – Chip Kidd

It describes, in perfect form, where I aspire to be as designer. A place free of deadlines, clients and other people’s visions painted with my brush. In one sentence Mr. Kidd removed the gray cloud that has been hovering over my thoughts. I now know what I always knew but didn’t know how to say – “meaningfully generate their own content” or “meaningfully generate my own content” – This is my goal.

Over the years I have thought up, wrote out and designed many meaningful ideas, none of which have ever left the pages of my Moleskine (except for maybe that T-shirt company I started). I may have shared them with family or friends but I never put in the effort to make any of them a reality. The only thing I put any serious effort into is jeremywatt.com. Which is why I think this site is constantly changing and ever-evolving, it’s the only thing I have to call my own.

Over the next year I will try to take the next step that Chip Kidd is referring to. I have a few personal projects that are on the horizon. Some of which are just fun creative outlets, others that I hope will develop into something special. I’ll share with you along the way.

3 years ago